I’ve not written much about my efforts to start a business, because I haven’t found much of deep interest in writing about the details of choosing paint or buying equipment or decorating an office. They were just things that had to be done.
I’ve finally finished that stage of things, though. Now I’m on to the more difficult task of finding patients to create a sustainable business.
But what I really want to do is place that task into context — not the context of the economy, but the context of liminality.
To influence another person is a mysterious process. I know that some people, advertisers and salespeople in particular, have it down to a science in certain aspects, but they do it by limiting their frame, their understanding of their targets, to seeing people merely as consumers, and viewing everything about a person’s psychology through that frame.
My goal is deeper. Yes, I want to influence people to come and partake in my business and thus make me money, but I want to do it by interacting and influencing them in a way that makes them better. And I’d like to do that even if it means I don’t make as much money. Ideally, of course, financial success would be an easy byproduct of positively influencing people, but sometimes they’re in conflict — for instance, if a person is in dire medical need but has no money to spend.
I believe that, at root, there are profound problems with monetizing health care, or placing a value on a basic human right like health care that is exclusively monetary. But today I don’t want to get into those ethics. That’s the subject for a future post.
Today I want to talk about influence as a liminal state.
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