I’m getting down to business again. As I’ve written before, one of the major drawbacks of this particular school is its haphazard way of neither supporting the student in recruiting patients nor in recruiting patients themselves. So we are left adrift, forced to develop individual business strategies, to avoid not graduating.
I wrote last semester about a big push I made to get patients, which was quite successful in some ways. Unfortunately, I’m beginning to realize some of the mistakes I made in that success, namely, that for the rest of the semester I was too exhausted to even think about marketing. It wasn’t sustainable, and I’m beginning to reap that thin harvest.
In Concentration: An Approach to Meditation, Ernest Wood writes,
Polarize your entire life — all your actions, your feelings, your thinking — by establishing a permanent mood towards success in some line of human endeavor …
Polarization of your lifework means that you will have a purpose in life — I do not say a goal, for there is danger in that. One makes a special and often exhausting effort to that end, reaches it and has not the resilience left to go further, so may then linger at that roadside goal for a very long time. That is perhaps one reason why in the Bhagavad Gita the aspiring Arjuna is told that his business is with the action only, never with the result of action. To dwell upon the result is to glorify something still very fleeting, or even to block the way to a higher attainment by aiming too low. In this business of living it is function we have to choose, and perfect action is possible within that function every living moment. If I am planting a tree I must give myself fully to the planting, with only a background thought to the apples or oranges I shall get from the tree a few years hence. Dwelling in thought upon that result will spoil in some measure, perhaps in great measure, my work and my pleasure of planting and the great benefit I can have from that, and even my reverence for work itself and the spiritual values of daily life.
Thus, what is required from the outset is to cultivate a mood of success, which results from careful, consistent, and magnetic thinking that focuses on process rather than goal. This is a wholly sound approach, yet very difficult when considering my school environment which is very inflexible and even occasionally hostile to students. I think, though, that in order to be sustainable as an eventual business owner, this is a skill I might as well get accustomed to now, even if for the short term it leads to problems with recruiting patients.
So I’ll start thinking myself into a successful entrepreneur, one small step at a time.